Choochoo

CLIENT

Choochoo

YEAR

2019

ROLE

Art Direction
Concept 
Identity
Character Design
Photography
Naming

Choochoo is a brand made for childrens. 

Inspiration for creating the brand's name was baby's babbling. Not only the brand's name, but also the identification focus on simple phrases that are known from the children's world. 

Simple shapes and vivid colours are important both for Gosia and me. That's why it was a perfect occasion for perfect collaboration - please see results below!

Choochoo is fully self-made. Everything is sewn, so we use such materials as thread, needle, buttons, straps or strings.

The button is the dominant shape, it's an important element of identification. Just like the dot at the end of the choochoo name.

©                    Fumfel

2022