Sjern a Swedish brand created by an expert in ironing clothes.
Ironing clothes provides many stories that we remember for many years. It can be ironing a shirt for your suit, which is ruined the day before the wedding, or it can be a favourite dress we spent a lot of money on.
The stories told became an inspiration to create a brand in order to avoid similar problems. We are experts in our profession, so we want to help.
This is the perfect opportunity to finally have well-ironed clothes!
Wrinkled clothes became an inspiration to create a visual identity. Visible wrinkles on clothes made it possible to create a language of communication. The geometric shapes resemble wrinkles on clothes, and the logotype is shown in two versions - twisted or straight.
Grid allows for development of additional geometric shapes that can be later used in building further graphic materials.
If you want to iron your clothes yourself and you make a mistake, do not worry. We have created badges and patches that will cover your defect. It will not be visible at all!