Sjern

1A

CLIENT

Sjern

YEAR

2020

ROLE

Art Direction
Concept 
Identity
Character Design
Photography
Naming

 

Sjern a Swedish brand created by an expert in ironing clothes. 

 

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Ironing clothes provides many stories that we remember for many years. It can be ironing a shirt for your suit, which is ruined the day before the wedding, or it can be a favourite dress we spent a lot of money on.

The stories told became an inspiration to create a brand in order to avoid similar problems. We are experts in our profession, so we want to help.

 

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This is the perfect opportunity to finally have well-ironed clothes!

Wrinkled clothes became an inspiration to create a visual identity. Visible wrinkles on clothes made it possible to create a language of communication. The geometric shapes resemble wrinkles on clothes, and the logotype is shown in two versions - twisted or straight.

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Grid allows for development of additional geometric shapes that can be later used in building further graphic materials.

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If you want to iron your clothes yourself and you make a mistake, do not worry. We have created badges and patches that will cover your defect. It will not be visible at all!
 
 

 

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©                    Fumfel

2021

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